Midlands Co-operative opened its latest fuel station and convenience store on Harrisons Drive in Wirksworth, Derbyshire last month.
The site previously branded BP, now boasts the clean and bright Harvest Energy image with the distinctive Co-operative brand to the shop.
Simon Davis, Head of Sales and Logistics at Harvest Energy comments, "We couldn't be more pleased to welcome Midlands Co-operative to our growing list of Harvest Energy branded dealers. The site looks fantastic with the two brands really complimenting each other. Added to which, the Midlands Co-operative are really nice people to work with."
Congratulations to Lesley Peach of Woodgate Service Station, winning Forecourt Retailer of the Year at the Palmer and Harvey Pro Retail gala dinner held in Telford on May 30th.
Lesley's site was re-imaged to Harvest Energy last summer, and underwent a complete re-fit by Palmer and Harvey at the same time.
Also a massive congratulations to Andrew MacDonald, and the Refuel & Go team, for winning Palmer and Harveys Symbol Retailer of The Year. Andrew is the Managing Director of Refuel & Go, (formerly the Sectorsure Group) who have several Harvest Energy branded sites, Andrew has always been a great ambassador of our brand, well done Andrew!
As in 2012 the best weather of the year coincided with the opening of The Forecourt Show, only this year it was staged in April, as opposed to last year's show when it was held in March!
The impressive stand as well as sponsoring the entrance was themed about the growth of the Harvest Energy brand on forecourts across the UK. With 108 sites now on board this was an opportunity for potential independent forecourt retailers to see the bright, distinctive and clean image and to meet the retail sales team.
The show also was an opportunity for two major announcements. Firstly a partnership with SPAR UK delivering the internationally recognised SPAR brand onto the forecourt, and secondly a tie up with Mobil providing Harvest Energy dealers with the opportunity to stock Mobil1 and Mobil lubricants with the excellent advertising and promotions that the brand constantly delivers.
Simon Davis, Head of Sales and Logistics at Harvest Energy commented "100 sites is a great achievement and endorsement that the market has welcomed our fresh bright image, easy to understand deals and friendly approach. The Forecourt Show is a great opportunity for our sales team to meet new dealers and of course welcome existing customers. The Harvest Energy brand continues to evolve and it was fantastic to be able to announce our new initiatives with SPAR and Mobil."
Harvest Energy's Biodiesel Plant at Teesside have been short-listed for the Innovation Award for Environmental Technology. This is a great achievement and highlights the substantial contribution that our company has made, through research and development projects, and to further advance technology in our industry and deliver environmental and social benefits.
This is a very competitive category and the judging process was carried out by a number of industry experts, and is a clear demonstration of the innovative work we have undertaken.
Eleven new design Harvest Energy branded tankers are now on the road, bringing its total fleet up to 50 tankers. The company's tankers are operated by Suttons Transport Group, which has worked closely with Harvest Energy for many years.
Harvest Energy worked closely with GRW, one of the leading suppliers of quality road tankers to the industry. The ground-breaking new concept creates a full 44 tonne payload tanker designed with 7 compartments, combined with the benefits of a significantly shorter vehicle length, thereby increasing the operational flexibility for customers combined with much improved accessibility.
Simon Davis, Harvest Energy's Head of Sales & Logistics said, "We provide a high quality delivery service to a wide customer base, be they retail or commercial. As we continue to expand our customer base across Britain, this puts a heavier emphasis on our logistics operations. Harvest Energy has built-up a strong reputation over many years for reliability and flexibility and adding these eleven innovatively-designed tankers to the fleet will enable us to maintain the high-level service for which we're renowned."
Harvest Energy are proud to sponsor the award for "Best Design & Development", at this year's Forecourt Trader of the Year Awards.
"We are looking for a retailer who can demonstrate innovation and development within the design of the entire site. This can cover all aspects from canopies to price poles, the layout of pump islands, to car parks and other facilities.
As a company who are proud of and work hard to achieve and maintain our brand, we are looking for a retailer who also combines everything into their site: clean clear signposting, good facilities as well as customer friendliness, all contribute to the success of the business."
Simon Davis, Head of Sales and Logistics at Harvest Energy
Harvest Energy has announced fuel supply and branding agreements with four more independent retailers to strengthen its presence right across Britain.
The new sites now proudly displaying the distinctive white, blue and green Harvest Energy livery are:
Alan Steele of Steeles of Worthing commented "We were very pleased with the way the changeover from Texaco to Harvest was handled and a month in, we are still pleased we made the change. I was initially cautious about changing to an 'unknown' brand but any fears have proved completely unfounded. Our customers have all been complimentary, our margins have improved and our sales have increased significantly."
Darren Wilks, Managing Director of the Kirkburn Filling Station, formerly a Shell site, said "We are the first site in East Yorkshire to switch to Harvest Energy. The brand has a distinctive identity and we are confident we can maintain a position where we can offer value for money to our customers."
Simon Davis, Harvest Energy's Head of Sales and Logistics, welcomed the new sites to the Harvest Energy fold and added "Our Sales team are making a big impression with independent retailers as they explain the Harvest Energy package. In addition to these four sites, we have several others at locations across Britain set to switch to Harvest Energy over the summer months."
Independent forecourts supplied by Harvest Energy benefit from a comprehensive support package which includes guaranteed supply, competitive fuel pricing, a credit card scheme, pump maintenance and wet stock control as well as a comprehensive branding package based around the white, blue and green Harvest Energy butterfly livery.
Harvest Energy had a highly successful time at this year's Forecourt and Fuel Equipment Show, with dozens of independent dealers from across the UK visiting its stand to discuss the company's comprehensive support package.
Visitors' first exposure to the distinctive Harvest Energy brand came at the Show entrance, which the company had sponsored. Inside the exhibition, visitors soon found the innovatively designed Harvest Energy stand, staffed by the whole of the Retail Sales team.
Simon Davis, Head of Sales and Logistics said of their Show experience "We were delighted at both the number and quality of leads we took this year. As well as smaller dealers, we received enquiries from some high-volume sites where we would be competing against the likes of BP, Esso and Shell. Dealers are picking-up on our open approach and see us as a viable alternative to the big players."
He continued, "The difference from last year is that more people now know who we are. 90% of stand visitors were already broadly aware of the Harvest Energy proposition and wanted to find out more. As well as independent retailers, we also got visits from forecourt industry service/equipment suppliers looking to work with us and complimenting us on our offer and way of doing business."
In addition to sponsoring the FFE Show, Harvest Energy also sponsored and had a significant presence at the Top Indies dinner, where the Sales team hosted several existing and potential dealers.
Andrew MacDonald and his team at the Harvest Energy branded Rayleigh Service Station in Essex recently put their best feet forward to raise funds for BBC's Sport Relief weekend.
The team raised several hundred pounds from customers and other supporters through a number of activities. These included live music on the forecourt while two team members raised sponsorship by taking part in the local Sport Relief mile run.
Andrew said "We are all proud to be an active part of the community in and around Rayleigh and hence were keen to do something practical for Sport Relief. I'd like to thank all our customers who supported us over the weekend."